In hopes to raise the tobacco industry, Mighty channels their support to the fields of North Luzon.
Implementing various CSR Projects in North Luzon, the company slowly improved the livelihood of millions of farmers in North Luzon while also helping the tobacco industry grow as a whole.
Corporate Social Responsibility Projects Implemented in North Luzon
- Increasing Tobacco Purchase from local tobacco farmers - In line with their recent expansion due to the implementation of the Sin Tax Law, Mighty substantially increased their tobacco purchase from farmers in North Luzon. This move will help tobacco farmers increase their income while also giving Mighty a chance to compete in the tobacco industry on equal footing.
- Granting Scholarships to children of local tobacco farmers - In honor of their patriarch who did not get the chance to finish high school or college, Mighty's foundation is granting scholarship grants and education assistance to children of tobacco farmers in North Luzon.
- Purchasing low-grade leaves at reasonable prices - As a way to aid tobacco farmers in North Luzon, Mighty absorbed the farmer's low-grade tobacco leaves and purchased them at very good prices, helping them increase their income.
- Urging the use of Organic-based pesticides - Mighty encourages the use of Organic-based pesticides instead of relying on chemical pesticides. This will help save the environment while also helping tobacco farmers increase their income.
- Donating tobacco dust to fish pond owners - Mighty also donated tobacco dust, a fish pond conditioner that protects local ponds from predators, to millions of fish pond owners and operators.
The National Tobacco Administration executive said that this will help fish pond owners increase their yield. He also added that this will help control the population of snails and other fish pond predators, as this was “an effective and economic option to replace highly toxic and cyanide-based chemicals used in the preparation or sterilization of fishponds.”
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