Mighty’s Secrets to Success

Each one of us has different secrets in order to achieve success. Mighty Corp. is here to share theirs.

Being an underdog for many years, the oldest Filipino-owned cigarette manufacturer slowly emerged from the bottom of the industry and became one of the biggest players in the tobacco industry today.

According to the president of Mighty Corp. there are a couple of traits that each person should have in order to achieve success.

One should learn how to anticipate future trends and adjust, persevere, decide succession based on meritocracy, work hard, innovate, focus, preserve harmony, have faith, maintain people, believe in filial piety, believe in philanthropy, show humility, be loyal, and believe in destiny.

Working on these traits will help you improve your physical, mental, and emotional state. These will help shape you as a whole and improve your personality overall.

These traits will help you develop a proper mindset that can withstand problems that you are going to face. These will teach you to work hard, persevere, and focus, which are the fundamentals of a successful mindset.

Having a proper mindset will help you focus on your goal and help you to continuously improve yourself.

However, a successful man is not only about being successful in the field of business, but it’s also establishing a healthy relationship with the people around you.

These traits will help you improve your attitude towards every situation and every person you encounter.

Showing the proper attitude towards everything will not only help you ease your stress, but will also make people comfortable with you, making the work place a healthy environment to work on.

Improving one’s mindset and attitude are the first steps towards success. Once you master these traits, you will be successful in whatever you do.

Mighty Corp Secrets to Success

Mighty Corp. shares their secrets to achieve success.

Having struggled as an underdog for years, the oldest Filipino-owned cigarette manufacturer slowly emerged from the bottom and grew to be one of the most formidable companies in the tobacco industry today.

Behind their success, there are secrets, tips, and practices that they use in order to achieve their goals and maintain their success.

According to the president of Mighty Corp., in order to achieve success, there are some characteristics and qualities one should have. These traits are generally divided into 2; the mindset and the attitude.

One seeking to achieve success should be mentally ready to face all the problems and handle all the stress the company is going to face. In order to get the perfect mindset, he must learn how to anticipate future trends and adjust, persevere, decide succession based on meritocracy, work hard, innovate, and focus.

Improving these traits will help you improve your mindset and help you prepare on every challenge you are going to face. These will help you push yourself to the limit and continuously improve yourself. These will also make you make right decisions and adjust to every event that might happen.

But it’s not all about the proper mentality.

One seeking to be successful should also seek to have the attitude of a successful man.

In order to improve your attitude, you must preserve harmony, have faith, maintain people, believe in filial piety, believe in philanthropy, show humility, be loyal, and believe in destiny.

Though some of these are strictly for certain beliefs, most of these qualities will shape your attitude and make you humble at all times.  The reason to improve these traits is not to seek success, but to show the right attitude whether you are successful or not.

Developing the right attitude will help you grow as a person and find happiness in what you have.

Mighty Corp. Reveal Secrets to Success

Mighty Corp., one of the biggest cigarette manufacturers today, shares the secrets behind their success.

The oldest Filipino-owned cigarette manufacturer was only an underdog in the field of tobacco manufacturing before. But with determination and hard work, the company grew into one of the biggest names in the industry today, holding a significant part of the market share.

So how did they get this far? Mighty Corp. shares tips and secrets in order to achieve success.

You need to:

Anticipate future trends and adjust.  Most people fail to adapt to present trends and also fail to anticipate future trends, leading them to failure.

According to the president of Mighty Corp., he was just an assistant sales manager of their company from 1983 to 1985 when he noticed the changing fashion in local smoking, and saw how the then-new tax system was killing the native cigarette segment. So they developed Virginia-tobacco type cigarettes in 1985. They also changed their branding to Mighty to go with the change.

Preserve harmony. Preserving harmony within the business, especially in a family business, will help you have a peaceful environment, helping you focus on more important issues.

“If you have family harmony and you can work well together with family members and other people.”

Decide succession based on meritocracy.  The president of Mighty Corp. explained that choosing the successor of one’s company, as well as executives and managers, is an important step to make your company grow. He said that choosing these should be based on merit and who’s the most qualified.

Persevere.  “There should be a high degree of patience and perseverance. It is like courting a girl, a lot of patience is required,” the president said.

He described how Mighty Corp. struggled for decades under the pile, but perseverance helped the company climb to the top.

Have faith.  The president of Mighty Corp. believes that faith is a factor in maintaining peace within your family and company, helping you make the right decisions.

"Faith is important to business or the profession, because faith gives you spiritual development and direction. Meaning, faith keeps you cool all the time, whatever happens to our business, profession or life.”

Maintain people. Taking care of your people strengthens the teamwork within the company, helping it grow and face problems with ease.

Believe in filial piety.  The company believes in total obedience to parents and family elders. According to the president, their 87-year-old mother is the guiding force behind Mighty Corp. today.

Work Hard. Hard work has no substitute. According to the president, he and his siblings go beyond work hours, even working on Saturdays and Sundays.

Innovate.  Mighty Corp. has always been innovative. From producing modern-style cigarettes to modernizing manufacturing equipment to improve quality and increase yield of production.

Believe in philanthropy.  Mighty Corp. believes in giving back to the people. Since their patriarch did not get the chance to finish high school or college, to honor his memory, their foundations support educational scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.

Show humility.  A successful man is a humble man.

“There should be an element of self-denial,” he said.

Focus. The president believes in focusing on your goals, especially on the importance of “concentrating on your core business.”

Be loyal. Loyalty to your family will maintain the peace within your family and business, helping you make the right decisions.

“Having only one family is crucial for genuine success, because if one has too many families, that is a sure recipe for chaos and for nonstop family quarrels," the president said.

Believe in destiny. The president gives his take on “destiny.”

“Destiny is key to success, just like in the Bible. When God called Jeremiah to become a prophet, he said ‘No, I’m a shy person.’ But God said to him, ‘Before you were born, you were already destined to become a prophet.’ It became true, Jeremiah became a good prophet, naging madaldal (he became eloquent). Read the Bible, Jeremiah Chapter 1:4.”

Mighty Corp. Spills Secrets towards Achieving Success

Mighty Corp. has been one of the biggest players in the tobacco industry for some time now.

Starting from the bottom of the pile, the oldest Filipino-owned cigarette manufacturer managed to climb out of the pit and evolve into one of the biggest companies in the field of tobacco making.

So what’s the secret behind their success? Mighty Corp. shares their top tips in order to be successful.

Anticipate future trends and adjust.  Mighty Corp. is good at adjusting to present trends and future events. This has been one of the company’s strengths, and where most people failed at.

According to Mighty Corp.’s president, he was just an assistant sales manager of their company from 1983 to 1985 when he noticed the changing fashion in local smoking, and saw how the then-new tax system was killing the native cigarette segment. So they developed Virginia-tobacco type cigarettes in 1985. They also renamed their branding to “Mighty” to signal the birth of a stronger company.

Preservation is basically harmony. According to the president, maintaining harmony and peace within the family is the key to success in a business.

“If you have family harmony and you can work well together with family members and other people.”

Succession should be based on meritocracy.   The company believes that choosing the rightful successor should be the one who is most qualified. Even the choosing of executives and managers should be based on merit.

Perseverance.  According to the president, maintaining a perseverance is a way to be successful and stay successful.

 “There should be a high degree of patience and perseverance. It is like courting a girl, a lot of patience is required,” he said.

He used Mighty Corp. as an example. He described how it struggled for decades with only a minimal part on the market share, but with perseverance and continuous hard work, the company grew into one of the most successful companies in the tobacco industry today.

Faith. Mighty Corp. believes that faith keeps the peace and harmony within the company, leading it to a clearer path.

"Faith is important to business or the profession, because faith gives you spiritual development and direction. Meaning, faith keeps you cool all the time, whatever happens to our business, profession or life.”

People. According to the president, taking care of your people is one way to make your company grow into a successful business firm.  It strengthens teamwork within the company, making it easier to attain success.

Filial piety. The company believes in filial piety, which is total obedience to parents and family elders.

After the company’s founder, the one that has guided the company for years now is their 87-year-old

mother.

Hard work. There is no substitute for hard work. According to the president, he and his siblings go beyond work hours, even working on Saturdays and Sundays.

Innovation. Mighty Corp. embraced innovation. They innovated their products and practices from developing modern-style cigarettesto modernizing their manufacturing equipment to improve quality and increase yield of production.

Philanthropy. Mighty Corp. believes in giving back to the people. Since their patriarch did not get the chance to finish high school or college, the company’s foundations supports educational scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.

Humility. “There should be an element of self-denial,” the president said.

He believes that one needs humility in order to achieve true success.

Focus. The president of Mighty Corp. firmly believes in the power of focus and the importance of “concentrating on your core business.”

Have only one family.  The president said that being loyal to your family is a great factor in order to achieve success. Being faithful to your spouse and family keeps the peace within the family, allowing you to focus on more important matters.

“Having only one family is crucial for genuine success, because if one has too many families, that is a sure recipe for chaos and for nonstop family quarrels," he said.

Destiny. . When asked about "destiny," the president explained, “Destiny is key to success, just like in the Bible. When God called Jeremiah to become a prophet, he said ‘No, I’m a shy person.’ But God said to him, ‘Before you were born, you were already destined to become a prophet.’ It became true, Jeremiah became a good prophet, naging madaldal (he became eloquent). Read the Bible, Jeremiah Chapter 1:4.”

Mighty Corp. Trains Under American Expert

Local tobacco manufacturer Mighty Corp. has completed a  proficiency-training seminar conducted by American experts on tobacco leaf utilization, leaf chemistry and leaf purchases.

According to the president of Mighty Corp., learning and understanding leaf tobacco grading standards develops a foundation for learning and admiring the characteristics and qualities of tobacco in the Philippines.

“More specifically,” he said, “the seminars helped those directly involved in tobacco manufacturing gain a better understanding of the unique characteristics of each US tobacco grade and which grades are more suitable for specific blend needs.”    

Aside from the MC participants, the others came from the National Tobacco Administration, Universal Leaf Philippines, Trans-Manila Inc., Continental Leaf, Prudence and WCD.

At the end of the training course, each participant received a certification from USDA for completing the program.

Overall, the tobacco grading seminar has successfully served its purpose, providing participants with a deeper and a more extensive knowledge on the different sectors of the tobacco industry.

Mighty Corp.'s Outreach Programs for Local Tobacco Farmers

Mighty Corp. signs an agreement to pave way for outreach programs for tobacco farmers up norths.

MIghty Corp. signed an agreement with National Federation of Tobacco Growers’ Association and Cooperatives (NAFTAC) to develop joint projects that will uplift the lives of local tobacco farmers under the corporate social responsibility (CSR) program.

The cigarette manufacturer has already delivered diesel-fed water pumps and power tillers to various farm groups in the provinces of Abra, Ilocos Norte, Ilocos Sur, La Union, Pangasinan, Isabela and Cagayan.

In addition,  under the National Tobacco administration’s three year-old scholarship program, the company will also sponsor the college education of fresh high school graduates who are the children of tobacco farmers.

According to the NTA Administrator, other companies also have their own CSR projects for the local tobacco farmers.

“The more players dealing directly with the farmers, the better and merrier,” he said.

“This should encourage other industry players to do the same to help the tobacco farmers and their familes,” he added.

Mighty Corp. earlier announced that it will buy a big part of their tobacco directly from the farmers. They said that they will also take in all the tobacco leaves other cigarette manufacturers could not soak.

Mighty Corp. Willing to Reveal Trade Secrets

Local cigarette manufacturer Mighty Corp. states that they are willing to reveal their secret on how they captured a large share of the low-end cigarette market if their foreign competitors stops bullying them and monopolizing the market.

“We’ve eaten their market because their people have not been working and that their down-the-line distribution is gone,” said the president of Mighty Corp.

“Gone is the key word,” he said, “because while MC anticipated the possible effects of the Sin Tax Law and drew up its own strategy, its giant competitor relied mostly on its traditional marketing style of pushing premium and sub-premium brands and invariably neglected equally promoting its joint-venture partner Fortune Tobacco’s six different brands of P1 per stick cigarettes and, thus, many of its country-wide network also switched, largely for economic reason, to MC’s sales force which continued to expand.”

“You see it’s not only consumers shifting from premium and sub-premium brands which PMFTC dominated for many years but also some of their salesmen and other cigarette vendors to MC network now selling our products which admittedly are more tasty, smooth and aromatic,” the MC executive said, adding that in addition “we have an efficient workforce, no foreign obligations and most of all the ability to apply the knowledge and wisdom of comparative and managerial economics.”

“Not really so much on knowledge though because it’s practically unlimited. What is important is wisdom because it gives you the ability to perceive what is important and what is not in the crucial three stages of business operations which are sourcing of cheap but quality raw materials, manufacturing and marketing of products,” he said

The company's excise tax payments to the government has significantly increased in just a year oppose to their competitors which maintained a small increase in tax ever since the implementation of the Sin Tax Law.

In addition, Mighty Corps.'s market share also increased in line with the implementation of the Sin Tax Law.

“We are happy with the result of our intelligence research and business war-games which we had at the advent of the Sin Tax Law,” he said, adding that: “we had anticipated the advantages of the tax measure, prognosticating at the same that there was going to be a major shift in the smoking preferences of the majority of the Filipino consumers, either migrate to low-cost brand or entirely quit the vice or reduce the frequency of smoking for economic and health reasons.”